Saturday, May 01, 2010

Trade Show Update
by Ricardo Archilla- Sales Manager- RYCO Brazil and
Vornei De Medeivos- OEM Technical Salesman

For those who live for agribusiness, nothing is better than hearing the sound of agricultural machinery and implements. That is AGRISHOW. It’s about pure agribusiness. Agrishow was born mainly from the need of having a dynamic trade fair, where the producer could compare, in practice, how new technology can leverage productivity. From the beginning in 1993 until these days, the trade fair has grown and been improving year by year, although without losing its focus: the agribusiness. So in May this year a dedicated team of professionals, Brazil Sales Manager Ricardo Archilla, Brazil OEM Technical Salesman Vornei Medeiros, Global Sales and Marketing Director Jim Searle, Product Marketing Manager Sean Babbage, and Product Manager, Mark Hedington, represented RYCO at the 2010 AGRISHOW! With overwhelming success, we exhibited RYCO’s full product range and services that are offered on a global scale, to the Brazil market. The biggest industry specific (Agricultural) trade show in the world, AGRISHOW 2010 proved to be a sensational marketing tool for RYCO. The information we outlaid to the visitors of our stand, highlighted our sophisticated approach to the Hydraulic care and replacement industry.