Tuesday, June 01, 2010

“Highest Sales Award. From Left: Richard Rosado Li, Daniel Santa Maria, Gustavo Jaramillo-PCL, Freddy Valencia-PCL.”

by Daniel Santa Maria, General Manager, Peru

Lima was again the host city for RYCO’s Biennial Latin American Distributor’s Conference. Over 20 delegates, including key distributors from Guatemala, Ecuador, Colombia, Peru, Bolivia, Chile and Argentina attended the biennial event. During the two day conference the participants had a chance to analyse the challenges of the Global Financial Crisis (GFC) and the strategies applied to overcome them. The consensus amongst the participants was that the GFC is over and 2010/11 will be strong years for the relationship between RYCO and the distributors as a team. Discussions were held relating to areas where distributors and the RYCO team can improve and further develop business partnerships and relations. The distributors praised RYCO for their continual support, highlighting the RYCO Know How training package, delivered by Paul Marley, Technical Training Officer, RYCO Australia. When asked to comment, Paul said; “It was encouraging to see that a range of companies across a distant continent choose to represent RYCO because they acknowledge our offerings to be greater than other brands in the market. They are attracted to our dual messages of quality and a value added package.” RYCO offers a unique and exciting difference for these distributors, and that’s something that adds value to their businesses. During a Gala dinner which wrapped up the very successful Sales conference on the Friday night, three distributors were awarded specially produced glass trophies; Productos de Caucho y Lona – Colombia, received the ‘Highest Sales award’, Incor – Peru received the ‘Highest Growth award’, Mangueras de Guatemala – Guatemala received the ‘Best branding and promotion award’.